Monday, August 25, 2008

"Malling" consumes shoppers in the Philippines

By Marnette Federis
MANILA (Reuters) -

In the Philippines, "malling" has become a verb, the act of going to a shopping mall and whiling away the hours.

The Southeast Asian country has three of the world's 10 largest shopping centers, two of them in the capital, Manila. Scores of others, ranging from modern glass and steel structures to older, fading buildings, dot cities across the archipelago.

Although over 40 percent of the country's 90 million people live on $2 or less per day, malls here are crowded at all times, and especially packed at weekends.

Around 80 percent of the Philippines' population go to shopping centers and around 36 million people visit shopping plazas once or twice a month, according to Nielsen Media Research.

Shopping is only an option at Manila's malls...

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"Malling" consumes shoppers in the Philippines

1 comment:

JoGJMac said...

filipinos are a very creative and resourceful people. fun-loving, happy, easy to please.

creative - we find ways to relax without spending that much.

resourceful - what better way to enjoy free air-conditioned accomodation than in the malls?

fun-loving - the malls provide all the fun, kahit 'for your eyes only'(most of the time, pamasahe lang sa jeepney ang laman ng bag namin)

happy - one feels joy instantly amidst the throng of happy faces around you.

so, is it any wonder that we love malling?